Sometime this week, 20 years ago, Steve Jobs introduced the world to the iPod. “1000 songs and it fits in your pocket” he proclaimed at an Apple event. The portable music experience was never the same again. The iPod had pressed play on a sonic revolution.
Today as you add another track to your Spotify playlist, stream your favorite artist’s live gig from thousands of miles away, have a live chat with them on Instagram — how far has this music revolution come? And how far will it go?
Here’s a sneak peek at some of the technologies and trends that might shape the next decade of music.
The world as we knew it doesn’t exist anymore. The Covid-19 pandemic didn’t just wreck doom for human lives but also drastically changed the way we live. In the music industry, artists who were used to frequent live gigs, studio time and touring have seen those experiences cease or reduce.
But with more time on their hands, artists have started exploring more tech-driven creative pursuits in the pandemic era. Accessible technology and smart tools have made music-making more simplified.
The booming music tools market has already sparked a creator culture where the next big artist, producer, filmmaker can be creating and releasing seminal work, right from their bedroom.
Not all revolutions in music need to be played or streamed. Some are minted.
Non Fungible Tokens (NFT) have started to appeal to musicians. Kings Of Leon released a complete album via it, Mike Shinoda has been testing its waters while Grimes released NFTs with proceeds going towards carbon removal. Can climate change be more fun?
For years, artists looked to build a stronger connection with their fans via physical merchandise. But with the blockchain track leading to the scope of no fraudulent products or copies, artists have now more to gain.
The Alexas, Siris, and Google Assistants of the world are slowly entering into millions of homes across borders. How are these smart devices shaping our music listening habits?
According to Futuresource’s Audio Tech survey, 71% of smart assistant owners in the UK, US, Germany, Japan, and China use it for music services. And with voice interaction and conversations getting smarter, your devices at home can even sync up. Think smart lighting to fit with what’s playing on your playlist or interpret your mood from your voice and suggest songs accordingly.
The first-released digital podcast can be traced back to 2003. 18 years later and that format still continues to be heard. The Spotify podcast library today is a juggernaut — having acquired Gimlet Media, Anchor, Ringer and on its way up.
Along with Spotify’s podcast conquests, there’s been a rise in fervor around social audio too. Platforms like Clubhouse and Discord are creating communities over shared audio experiences. Fans, artists, creators huddling over one creative bonfire for stories and conversations.
Music is a very social experience, best shared with friends. Be it connecting over an artist, fanboying / fangirling over genres, sporting the same band’s merch, or sharing music for your friends to vibe with — music has been getting the world closer for ages. And will continue to do so in the near future.
But when it comes to digital spaces, music currently seems to lack that social touch. Current streaming platforms have a bank of music but lack compelling social features. While social networks (WhatsApp, Instagram, etc.) are great for sharing links but do not provide a great listening experience.
And that’s why at Humit we are here to make music social again.
With a 30-second hum format to capture every tune’s ‘aha moment’, share your finds easily on a seamless platform and connect with like-minded music fans across the world — here’s the new-age way to discover and share music. Hear it, humit.